Research
We conduct in-depth research and assess notability.
We start by searching for independent coverage of the subject across news archives, books, journals, and databases. That search decides everything that follows: if the coverage is not there, no amount of writing will carry an article through review, and we say so before any work is commissioned.
The output is a written verdict rather than a verbal impression, because the answer usually turns on distinctions that matter. Three substantial profiles in independent outlets are worth more than thirty passing mentions, and a trade-press feature counts where a sponsored listing in the same publication does not.


